NBC Sports and adidas today announced a multi-year partnership extension of the All-American Bowl through 2022. Throughout the partnership, which began in 2011, adidas will continue to be the Official Apparel Company of the All-American Bowl.
“The All-American Bowl provides a one-of-kind opportunity to showcase our authenticity and leadership position in grassroots football,” said Shannon Ferbrache, Director of Grassroots Sports Marketing for adidas. “We seek to inspire through our products and our style, and we deliver the best compression uniforms at the forefront of design and innovation, along with the lightest, fastest cleats in the game for the nation’s elite football players on the biggest stage for high school football.”
Each year adidas unveils custom designed versions of the adidas Primenit Football Uniforms for the All-American Bowl. With an emphasis on full range of motion, fit, form and function, the adidas Primeknit A1 Football Uniform redefines the compression silhouette and takes the innovation and design of football jerseys and pants to the next level by providing players the perfect blend of style and technology for elite performance.
Additionally, each year adidas unveils limited-edition versions of the newest adizero and FREAK cleats. Crafted for football’s fastest players, the adizero takes the football cleat silhouette to the next level by incorporating a sneaker profile and redefining fit, feel and lightweight construction. Engineered for the fasted most versatile athletes on the gridiron, the FREAK cleats bring streetwear style and insights from the streets to the gridiron to deliver mid-cut support that wraps around the ankle and a lightweight, low-cut feel.
The All American Bowl will welcome 100 of the best high school athletes in the nation to their state-of-the-art adidas players’ lounge during All-American Bowl week, starting Dec. 30. The lounge features the latest athletic recovery innovations and technology, along with newest videogame consoles and games, allowing the student-athletes to relax, recover and compete virtually with each other off the field throughout the week.
“For the past eight years, adidas has been a valuable partner in growing the All-American Bowl,” said Gary Quinn, Vice President, Programming & Owned Properties, NBC Sports. “We are excited to continue our relationship, and look forward to growing the game and highlighting the nation’s elite high school athletes.”
The 2020 All-American Bowl Road to the Dome tour, which began on October 11th, spans nine weeks and will travel to all 100 high school All-Americans to present the student-athletes with honorary adidas All-American jerseys within their own communities.
Only 100 football players receive the honor of wearing the All-American Bowl jersey each year. Each player selected to participate will culminate their high school careers during the annual East vs. West matchup. NBC will present live coverage of the 2020 All-American Bowl at 1:00 PM ET from the Alamodome in San Antonio, Texas.
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines. adidas has partnerships with more than 100 collegiate programs, including Arizona State, Georgia Tech, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Texas A&M. The adidas roster of NFL stars includes, NFL MVP Patrick Mahomes of the Kansas City Chiefs, Aaron Rodgers of the Green Bay Packers, Dak Prescott of the Dallas Cowboys, Juju Smith-Schuster of the Pittsburgh Steelers, Alvin Kamara of the New Orleans Saints, Von Miller of the Denver Broncos, among others.
As an NBC Sports-owned property, the All-American Bowl is part of a marquee lineup of elite events that includes the Olympics, the NHL, the Premier League, and television’s #1 primetime show for an unprecedented eight consecutive years, Sunday Night Football. The All-American Bowl is the most-watched, most-talked about, and most-prestigious high school all-star event with more than 4,500,000 unique annual television viewers and over 35,000 in attendance. The history and tradition of the All-American Bowl is unparalleled: 410 draft picks; 57 Super Bowl champions; 144 Pro Bowl selections; 16 Heisman finalists including, but not limited to: Odell Beckham Jr., Andrew Luck, Tim Tebow, Adrian Peterson, Joe Thomas, and Trevor Lawrence. For more info, visit NBCSports.com/AllAmericanBowl or on Facebook, Twitter, or Instagram @AABonNBC.